SAMPLE is a multidisciplinary project in the field of art and design that aims to introduce a wide audience to the practices of emerging artists, foster dialogue between them and collectors, and dispel the stereotype that contemporary art is inaccessible. To achieve this, the team behind Sample curates collaborations with brands, promotes art collecting, and creates exclusive collections in partnership with artists, craftsmen, and artisan manufacturers. Since its inception, SAMPLE has sold over 6,500 artworks, participated in numerous events and auctions, and organised exhibitions at institutions such as the Moscow Museum of Modern Art (MMOMA), GUM, the Gorky Park Museum, the Museum of Moscow, the Triumph Gallery, the HSE Art Gallery, 3L Gallery, and other cultural venues.