Business and Art: Why Brands Need Art Collaborations and How They Help Interact with Users

In the era of visual culture and emotional marketing, collaboration between business and art is becoming a sustainable trend and an effective way to attract new users and increase loyalty of current ones. How to make a successful art collaboration that helps solve business problems and build an emotional connection with clients.

Moderator: Stepan Gorskin, producer of special projects 8 MEDIA

Speakers: 

• Margarita Shestakova, Partner Relations Manager at Sevkabel Port
• Kristina Deminskaya, Head of Marketing Communications Group for the Product Line at Samokat
• Taras Zheltyshev (Taras Yoom), artist
• Valentin Smolyakov, Executive Director of AKAR