Special projects

The ACT

The “Alone” installation is a joint project of The Act brand and artist Maria Katyanova. The collaboration refers to the intimate territory of the bathroom, a metaphor for privacy, where time with yourself becomes a source of strength, and daily care is an act of love and relaxation.

The “Alone” installation is a joint project of The Act brand and artist Maria Katyanova. The collaboration refers to the intimate territory of the bathroom, a metaphor for privacy, where time with yourself becomes a source of strength, and daily care is an act of love and relaxation.

The heroines of Maria Katyanova's paintings, created specifically for the project, are caught in a moment of peace and inner silence. Immersed in themselves, they are frozen on the canvases in peace. Their emotions are honest, like a look in the mirror, in which everyone can see themselves.

This installation is not only an aesthetic statement but also a delicate invitation to dialogue with yourself. In every reflection, in every look, there is a reminder of the importance of personal boundaries and self-respect. Guests of the fair will have the opportunity to stop, touch the textures, and inhale the aromas of care products. Allow yourself to be in the moment and dissolve for a while among the blooming waters. To be alone with yourself and art.