Lamoda

Lamoda is participating in the Cosmoscow International Contemporary Art Fair for the first time. The company is presenting a unique multimedia installation, “Pygmalion’s Fitting Room,” created by curator Daria Tishkova in collaboration with digital artist Valeria Titova.

The installation’s central image is the meeting point of the real and the imaginary, the human and the digital, exploring the theme of transformation and self-expression.

“Pygmalion’s Fitting Room” symbolizes Lamoda’s approach to work with images, with how people choose, create, and express themselves through them.