Azbuka Vkusa

Azbuka Vkusa presents a joint project with the ALENA AKHMADULLINA Fashion House. The familiar cabbage becomes the central character and source of inspiration. The fashion house’s designers transform this familiar object into an art object “Cabbage Maiden,” revealing a multi-layered image encompassing Russian tradition, abundance, transformation, and the ability to see art in the familiar.

The project draws on the two Russian brands’ decades-long expertise: Azbuka Vkusa has been developing gastronomic culture for 29 years, and the ALENA AKHMADULLINA Fashion House has been exploring Russian cultural codes for 25 years, reinterpreting traditions, and transforming familiar images into contemporary art.