
The Kenguru chain of salons is partnering with the Cosmoscow Kids zone of the fair. The concept of the space is built around the image of home, the first environment in which a child plays, imagines, explores the world, and expresses themselves. The centerpiece of the area is a soft kangaroo, embodying the brand’s recognizable image. Children can interact with it tactilely in a familiar, playful way.
The program includes educational masterclasses and creative activities dedicated to experimentation and introduction to various artistic techniques. This approach reflects the philosophy of the Kenguru chain, which for 30 years has been helping develop children’s sense of taste, an interest in aesthetics, and freedom of expression from the earliest years of life.