SBERFIRST: «Digital Garden of SBER»

The ancient Greek philosopher Epicurus gathered disciples and followers in his garden in Athens. Inspired by epicureanism, the main value of which is reasonable and development—pushing consumption, the first one invites the fair's guests to his garden in the space of the Cosmoscow Collectors' Living Room. In addition, the central area of the fair presents unique designs of savings cards created by the "Artist of the Year" Cosmoscow 2023 Artem Filatov and the Kandinsky 2.2 neural network.

We came to the topic of epicureanism when we thought about how we would like to talk and think about spending today. It seemed to us the only right way to look at spending as a statement, as a tool for education, learning about reality and getting closer to the best version of ourselves, which helps us improve the quality of our lives, as well as, hopefully, the lives of customers and the environment.

Immersion in the sphere of art is a pleasure, and undoubtedly develops. Therefore, the team of the First could not ignore the main art fair, within which it decided to present the garden. It provides a special program of events for Cosmoscow VIP guests and privileged clients of the bank. In the central area of the fair there is a gallery of digital designs of savings cards, developed by Artem Filatov together with the Kandinsky 2.2 neural network. Working with the theme of fragility of nature for a long time, the artist came up with the design of maps in the form of a neural network-generated animation of the change of seasons.


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